The project “See the main thing” consists of 12 images of patients suffering from psoriasis. At the exhibition they are presented in the format of stereo-vario images, each of which symbolizes the month in the calendar, which was printed in support of all people who are struggling with the disease.
The organizer of the photo exhibition is the Interregional Charitable Public Organization “Skin and Allergic Diseases” in collaboration with fashion-photographer Alexander Plotnikov with the support of Novartis Pharma in Russia.
Проект «Видеть главное» представляет собой 12 изображений пациентов, страдающих псориазом. На выставке они представлены в формате стерео-варио изображений, каждое из которых символизирует месяц в календаре, который был напечатан в поддержку всем людям, которые борются с заболеванием.
Организатором фотовыставки является Межрегиональная благотворительная общественная организация «Кожные и аллергические болезни» в сотрудничестве с fashion-фотографом Александром Плотниковым при поддержке компании «Новартис Фарма» в России.
“This is my first social project and if you ask me why I decided to take part in it, I can’t get rid of it with a quick answer. And the thing is that this topic touched me more than I could imagine.
When I learned that a person suffering from psoriasis is not only subjected to physical pain and discomfort, but is also subject to intense pressure from society, which causes depression and suicidal thoughts, this caused a storm of emotions in me and I think that it is not only because of ignorance, but because of ignorance. I want to believe that if a person looking sees that a person with an incurable disease is standing in front of him, that it destroys not only his skin, but also affects internal organs and joints and how valuable he has to achieve periods of remission, he will be understanding instead of disgust.
This is my little ode to the fact that you should not look at external signs, because behind them lies the same person as you. Life is not about glossy pictures and idealized images inspired by movies, advertising and social networks, life is about wrinkles, irritations on the skin, gray hair and many signs that we are alive. “